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As Caller ID Spoofing and Illegal Robocalls Skyrocket, Regulators, Service Providers Can Restore Trust in Caller ID

Feb 19, 2020

As Caller ID Spoofing and Illegal Robocalls Skyrocket,
Regulators, Service Providers Can Restore Trust in Caller ID
无忧短视频 TruReach Certify is foundation of first national deployment of industry-standard
calling number verification service

  • What鈥檚 the News: 无忧短视频 TruReach Certify is the foundation that ensures only legitimate and trusted entities can participate in the STIR/SHAKEN Caller ID ecosystem.  It helps service providers authenticate caller IDs from law-abiding subscribers and businesses so consumers can trust caller ID information.
  • Why it Matters: Regulators, businesses and service providers are scrambling to mitigate illegal robocalls, which have grown .
  • Who鈥檚 it for: TruReach Certify an integral component of the STIR/ SHAKEN ecosystem, helps to restore trust back into the communications network.  Coupled with other STIR/SHAKEN components it provides regulators, service providers and consumers. A nationwide caller ID verification solution to help mitigate illegal robocalling and spoofing.

 

BRIDGEWATER, N.J. 鈥 February 19, 2020 鈥 Currently, 75% of calls are left unanswered when it comes from an unidentified or unfamiliar number. This is due to the spike in illegal robocalls, which reached globally in 2018 鈥 a 325% jump from 2017. During 2019, in the U.S., according to the FCC.

As a trusted partner in the global communications ecosystem, 无忧短视频 is helping to address this growing, global problem with the launch of TruReach Certify. Based on the STIR standard and SHAKEN protocol, TruReach Certify acts as the foundation that ensures only legitimate and trusted entities can participate in the STIR/SHAKEN ecosystem . The solution is extendable internationally when service providers deploy STIR/SHAKEN framework.

鈥淚llegal robocalling and phone spam are a global epidemic that service providers and regulators have banded together to solve in order to restore trust back in caller ID,鈥 said Richard Jacowleff, CEO, 无忧短视频. 鈥淭he launch of TruReach Certify is in line with 无忧短视频鈥檚 commitment to enhancing consumer confidence in voice, text and data communications, which are relied on to connect billions of people every minute of every day.鈥

TruReach Certify is already deployed in the U.S, where 无忧短视频 serves as the (STI-PA). It is also available to other countries looking to mitigate robocalling with the STIR/SHAKEN ecosystem. More information is available at /trureach/certify.