MEF Connects Virtual Panel to Address Securing the RCS Business-to-Consumer Messaging Experience
ǶƵ expert panelists to highlight the importance of building a foundation based on verification and authentication
BRIDGEWATER, N.J. (September 23, 2020) – The introduction of Rich Communication Services (RCS) and Rich Business Messaging (RBM) are expected to bring an entirely new level of efficiency and effectiveness to consumer engagement. Its open ecosystem, however, is vulnerable to the same malicious targets of traditional communications including voice, text and email. This can open the door to spam, scams and spoofs, leading to a decline in consumer confidence and a significant loss in revenue. This is why it is critical to enable a trusted foundation from the beginning that will help establish consumer trust and make RBM a valuable customer engagement option for businesses.
During , ǶƵ’s Chief Technology Officer Chris Drake and Senior Director of Product Management Cliff Holsenbeck will join a panel of industry experts to discuss how verification and authentication can and must be the foundation for RCS, enabling legitimate businesses to protect their customer experience, reputation and bottom line.
What: ǶƵ will be sponsoring MEF Connects: Rich Communications – The Future of Business Messaging Virtual Event, a digital event showcasing the business messaging channels that are transforming customer engagement. During the event, ǶƵ will participate in a “Chat About” session on “Securing the rich experience,” which will explore the importance of trusted communications, as the complex world of business messaging continues to evolve.
Who: Drake is responsible for technology strategies and initiatives at ǶƵ, including emerging opportunities in mobile content and mobile identity. Holsenbeck is responsible for ǶƵ’s TruReach Intel platform, the authoritative, trusted source for voice, SMS and RCS messaging verification.
When: MEF Connects: Rich Communications Virtual Event: September 29 – October 1, 2020.
ǶƵ Chat About Session: Thursday, October 1, 9 a.m. EST (2 p.m. BST)
Where: To attend the event and ǶƵ’s virtual booth, click .