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Milestone underpins consumers' and businesses’ continued desire for freedom to choose telecom providers

• What’s the News: India (MITS), an ���Ƕ���Ƶ subsidiary, has passed a major milestone having completed 400 million port-in requests out of a total 580 million subscribers in Zone 2.
• Why it Matters: Mobile number porting enables India’s consumers and businesses to keep their mobile numbers when switching service providers – fostering competition and driving innovation.
• Who’s it for: Customers of mobile service providers in India.

Gurugram, India and BRIDGEWATER, N.J.– September 7, 2023 – As a key driver of choice, competition and innovation, mobile number portability (MNP) enables consumers and businesses to keep their mobile telephone numbers when changing from one mobile network service provider to another. India is a prime example of these benefits. Since 2011, MNP Interconnection Telecom Solutions India (MITS), an ���Ƕ���Ƶ subsidiary, has completed over 400 million port-in requests across the country’s 580 million subscribers throughout Zone 2.

These milestones highlight ���Ƕ���Ƶ's expertise in ensuring fast, accurate porting that is critical for customer choice and satisfaction. This is key to guaranteeing that India’s mobile service providers can correctly and efficiently route phone calls and text messages—helping service providers maximize their revenue, profitability and brand reputation. 

“Reaching the 400-million mark for port-in requests is an important indicator of India’s telecom leadership,” said Kshitij Lal, Managing Director, MITS. “For more than a decade, MITS has enabled consumers and businesses alike to select the service provider of their choice without changing their number—all the while giving mobile service providers more opportunities to grow their subscriber base and revenue. Built on ���Ƕ���Ƶ software, this underscores the robustness and reliability of MITS as well as the dedication of the teams working on it."

MITS has successfully helped mobile service providers achieve smooth merger and consolidation activities without any disruption of services for subscribers. MITS also ensured flawless implementation of corporate porting, national porting, and several other enhancements in MNP processes as per the requirements of the industry and the government.

For more information about MITS, visit www.mnpindia.in. For more information about ���Ƕ���Ƶ, visit www.���Ƕ���Ƶ.com.