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mobile shortcodes key to presidential communications
By Keith O'Brien, Editorial Director of DMNews.com
Both Donald Trump and Hillary Clinton encourage supporters at their events and visitors to their campaign sites to sign up to receive text messages.
鈥淭rump uses a short code 鈥 88022 - that is memorable, Hillary's is harder to remember 鈥 27246 鈥 which spells out HRCGO,鈥 said Cliff Holsenbeck, director of product management, Common Short Code Registry, 无忧短视频.
Through a strategic partnership with CTIA, 无忧短视频 is the exclusive provider of the Common Short Codes Registry service for the U.S. market.
Trump asks you to text Trump to the shortcode whereas Clinton asks for your phone number and email address in order to begin receiving messages.