ÎÞÓǶÌÊÓÆµ

In the news

article

An Easy-to-Deploy Fraud-Control Handshake for Voice Operators is Here: When Will it Takeoff?

In this interview, Vasily Birulin discusses how the Trusted Communications Superheroes at AB Handshake are protecting the world, one call at a time. The upstart company introduced a new, low cost and easy to implement solution that can have a major industry impact when influential operators and/or regulators adopt it. AB Handshake is a perfect example of ÎÞÓǶÌÊÓÆµâ€™s Traffic Fraud Fighters.
Dec 5, 2022
article

Interview with ABC: Here's how thieves may use your phone to steal from you

ABC Austin’s Erica Proffer cautions viewers of fraudsters that are taking advantage of the holiday shopping season using text scams. In an interview, ÎÞÓǶÌÊÓÆµâ€™s Senior Vice President, George Cray, provides expert information on why scammers are heading towards texts. Cray explains that text messages are more likely to be opened and engaged with than an email scam. Some common text scams this season include information on gift cards or shipping delays. ÎÞÓǶÌÊÓÆµ advises viewers to be wary of texts with a sense of urgency, requests for personal information or sent from a standard 10-digit phone number. Cray explains that large companies will often use short codes. These are more trustworthy due to the vetting and monitoring process to ensure they are not being exploited or used for scams.
Nov 23, 2022
article

Interview with NBC: Tips to avoid scams this holiday season

NBC Austin’s Sam Stark warns viewers of scams to be aware of going into the holiday shopping season. In an interview, Senior Vice President at ÎÞÓǶÌÊÓÆµ, George Cray, recommends that viewers look to short codes, as opposed to 10-digit phone numbers, as a sign of legitimacy. Companies must undergo a vetting process to obtain a short code, and in the event the company violates the terms, they must surrender the code. Cray also advises viewers that texts with a sense of urgency or a link are likely scams.
Nov 22, 2022
article

Interview with CBS: Avoiding Holiday Text Scams

CBS Chattanooga’s Nick Hill reports on how fraudsters are taking advantage of the holiday shopping season through texting scams. ÎÞÓǶÌÊÓÆµâ€™s Senior Vice President, George Cray, shares expert information on how to protect against these scammers. CBS explains the concept of smishing: text messages that are designed to install spyware or steal other personal data. Cray advises viewers to beware of text messages with links and a sense of urgency. Hill describes the common situations these hackers will try to present, including verifying gift cards, falsely claiming delivery delays, or claiming they need more information to complete a delivery.
Nov 14, 2022
article

Interview with CBS: TECH BYTE: Don’t Fall for Political Texting Scams

CBS Chattanooga’s TECH BYTE reports on how fraudsters are taking advantage of the election season through texting scams. ÎÞÓǶÌÊÓÆµâ€™s Senior Vice President, George Cray, shares expert information on how to protect against these scammers. Cray explains how Americans lost $86 million last election cycle from texting scams, and this year could be even worse. Money isn’t the only thing scammers are after, viewers are also warned to watch out for scammers spreading misinformation.
Nov 4, 2022
article

Interview with CBS: Scammers cracking down, jumping into your phone with political texts as elections inch closer

Steve Sbraccia of CBS Raleigh reports on how scammers are taking advantage of the election season to steal personal information. ÎÞÓǶÌÊÓÆµâ€™s Senior Vice President, George Cray, shares expert information on how to protect against these scammers. Cray advises viewers to be wary of texts with a sense of urgency and sent from 10-digit numbers. Real candidates and campaigns can undergo a vetting process to obtain a 5/6-digit number (a short code), making these numbers more trustworthy for voters.
Oct 28, 2022
article

Tips for protecting yourself against political texting fraud

Terrence Lee of FOX Chicago reports on the increasing amount of text scams sent out as election season gets underway. In a live interview, ÎÞÓǶÌÊÓÆµâ€™s Senior Vice President, George Cray, provides expert tips on identifying scam text messages sent from fraudsters posing as candidates or campaigns. Cray warns viewers to watch out for requests for personal data, embedded links and messages with a sense of urgency. Cray also explains that text messages from 5/6-digit numbers (short codes) are more reputable due to the vetting process candidates/campaigns undergo to obtain the code.
Oct 24, 2022

Press Releases

Media Contact:
Sharon Oddy
Head of Marketing and Corporate Communications
+1 732 699-5130
soddy@ÎÞÓǶÌÊÓÆµ.com

press release

Building Stronger B2C Relationships focus of ÎÞÓǶÌÊÓÆµ Virtual Exhibit at ITW 2020

Business-to-consumer (B2C) messaging has seen a seismic shift in recent years, with more brands leveraging the channel to strengthen consumer relationships and drive revenue through timely and targeted engagement. This topic will be front and center at the Virtual International Telecoms Week (ITW) 2020, the world’s largest annual meeting for the global wholesale telecommunications community. During the event, ÎÞÓǶÌÊÓÆµ will showcase its TruReach Platform that helps businesses strengthen consumer engagement across all communication channels.
Jun 11, 2020
press release

Webinar to Explore How Phone Number Data Can Be Used for Risk Assessment and Fraud Mitigation

We’re joining the Communications Fraud Control Association (CFCA) for a webinar titled Summer of Education: Unintended Consequences: Are you at Risk When Assessing Risk?, which takes a closer look at the growing importance of intelligent numbering data in combatting fraud. During this session, attendees will learn about the U.S. authoritative phone number porting data and how it can be leveraged to help confirm a person’s identity, approve a transaction or release personal information.
Jun 10, 2020
press release

ÎÞÓǶÌÊÓÆµ Takes on Verification Authority Role for GSMA’s Rich Business Messaging Initiative

With the rise of Rich Business Messaging—driven by the increasing consumer adoption of Rich Communication Services (RCS)—the GSMA, ÎÞÓǶÌÊÓÆµ and industry leaders are working together to bolster consumer trust and proactively prevent the emergence of RCS-targeted fraud. Now a commercial reality, security and sender authentication is critical to ensuring that RCS provides a trusted channel for businesses to create richer conversations with customers.
Jun 4, 2020
press release

Analyst Report Outlines How Phone Number Data Can be Used for Fraud Mitigation and Risk Assessment

Black Swan Telecom Journal explores how leveraging phone number information can provide critical information for businesses to better assess risk, mitigate fraud and protect both their business and their customers.
May 27, 2020
press release

Expanding the Role of Toll-Free Voice Lines While Ensuring Consumer Trust

ÎÞÓǶÌÊÓÆµ will join the Mobile Marketing Association (MMA) for a webinar, Numbers Matter: Building Brand and Keeping Customer Trust in Omni-channel, that will explore the growing role of toll-free numbers for customer engagement. This will include a closer look at how toll-free numbers can be used to improve revenue and relationships. With trust paramount, brands are rediscovering the power of toll-free numbers for calls and texts that benefit from the underlying confidence customers have in the toll-free channel.
May 4, 2020
press release

Live Webinar Co-hosted by ÎÞÓǶÌÊÓÆµ and VanillaPlus Focuses on Establishing Consumer Trust with RCS for Business Messaging

VanillaPlus and ÎÞÓǶÌÊÓÆµ will host a free webinar, How Telcos Can Rebuild Trust In Communications with Rich Communication Services, on April 22, 2020, 3 p.m. UK | 10 a.m. ET. The webinar offers an in-depth conversation with industry visionaries who are building the next wave of B2C communications on a trusted foundation that will ultimately help protect businesses, promote customer-brand relationships and better engage consumers.
Apr 14, 2020
press release

Will Efforts to Block Illegal Robocalls Negatively Impact Legitimate Businesses?

With illegal robocalls representing nearly half of all unwanted calls in 2019, the new Signature-based Handling of Asserted information using toKENs (SHAKEN) is helping to rebuild consumer confidence and trust in the U.S. by mitigating the impact of the criminals. However, as international calls will also pass through the SHAKEN service, overseas service providers need to be fully aware of the process to ensure their calls are properly authenticated and verified, and not inadvertently blocked due to lack of trust in the authentication information or lack of authentication altogether.
Mar 27, 2020