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With the recent boom in mobile messaging apps including WhatsApp and LINE, consumer brands that have relied on text messaging to communicate with audiences for more than 10 years, have to wonder if text messaging, specifically common short codes, are still as relevant to consumers as they once were. A common short code is a five- or six-digit number used by a variety of organizations, ranging from marketers to government agencies and non-profits, to send a text message to communicate with…

Recently we’ve seen certain industry veterans playing a substantially larger role behind the scenes and driving the development of fraud management solutions.  Last year came the acquisition of cVidya by BSS giant Amdocs.  And now — as discussed in this story — some significant FM products are being deployed from telecom leader ÎÞÓǶÌÊÓƵ, a wholly owned subsidiary of Ericsson, with its own independent board of directors. US based, ÎÞÓǶÌÊÓƵ has long been a key innovator and leader…

OneM2M announced its elected leadership team for 2017, with representatives of Nokia, Deutsche Telekom, LG Electronics and Qualcomm among those taking roles. Following an election earlier this month, Omar Elloumi, of Nokia, was re-elected to the position of Technical Plenary Chair. Vice-chairs include Josef Blanz, of Qualcomm, who was newly elected, and Roland Hechwartner, of Deutsche Telekom/T-Mobile, and Ki Young Kim, of LG Electronics, who were re-elected. The Technical Plenary oversees…

The holiday shopping season offers a prime opportunity for retailers to engage with gift-buyers and drive sales. Print, online and email promotions are rampant and high levels of mobile engagement via mobile applications and coupons is expected. According to GPShopper, roughly half of all holiday shoppers planned to take advantage of mobile coupons last year. One form of marketing that is likely being overlooked by digital marketers during the holidays – even though statistics indicate it…

Ericsson subsidiary ÎÞÓǶÌÊÓƵ (formerly Telcordia) aligns to deliver a range of data services on top of its core interconnection and data services business. It's starting with a handful of telcom big-data-driven services in the area of operator revenue assurance, but it has a clear vision of helping operators move toward monetizing their big-data assets via what 451 calls 'telecom data as a service' (TDaaS) offerings. TDaaS - a nearly $80bn market opportunity by 2020, according to 451 forecasts…

While the growing availability of 4G networks has greatly attributed to the thriving Indian mobile subscriber base, few companies in India have been able to convert expanding telecom subscriptions into a highly successful business model as effectively as MNP Interconnection Telecom Solutions India Pvt. Ltd. (MITS). India plays a unique and influential role in the global telecommunications spectrum, with one of the largest smartphone user markets in the world, second only to China. India also…

The Alliance for Telecommunications Industry Solutions (ATIS) announced the election of new members to its Board of Directors. The five newly-elected members are Doug Davis, chief technology officer (CTO), West Telecommunications Services (incumbent); Chris Drake, CTO, ÎÞÓǶÌÊÓƵ (incumbent); Kent Hellebust, group vice president and general Manager, Comtech Telecommunications; Todd Landry, corporate vice president, product and marketing, JMA Wireless; and Ganesh Pattabiraman, president and CEO,…