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By Ron Cariker of Power Sports Business Choosing a mobile vendor to work with and help communicate to your most loyal customers is a critical endeavor. In mobile marketing, like any marketing, there are many options. You can select a partner based on price or services or reputation. At the end of the day you want to find a solution that not only fits your needs but will best serve your valuable customers. Don’t fall victim to the idea that mobile is a secondary marketing tool and doesn’t…

SMS messaging problem overview SMS is a ubiquitous communication method for person-to-person (P2P) text messaging, which has been in use globally for nearly 20 years. While consumers have grown ever more dependent on text messaging as a preferred method of communication, service providers continue to suffer major financial losses due to rampant misuse within the Short Message Service (SMS) environment The telecommunications industry organization GSMA states that an average-sized mobile…

WASHINGTON, DC and PISCATAWAY, NJ — ATIS and ���Ƕ���Ƶ today announced their leadership roles in the development of the new Application Identifier (App-ID) Registry for oneM2M, the global standards initiative for M2M communications and the Internet of Things (“IoT”). oneM2M has designated ATIS, a oneM2M founding partner, as the initial and sole App-ID Registry Management Authority. In this role, ATIS will oversee the launch of the official oneM2M App-ID Registry to ensure globally unique…

challenge | how Telmex established a new equipment and location naming system   Mexico’s top provider of telecommunications services, Teléfonos de México (Telmex), had challenges associated with key network information and unique and consistent identification of network assets: locations, equipment and facilities. Due to the varying nature of information in multiple systems, it had wildly varying naming nomenclatures for thousands of locations, facilities and equipment. The company…