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There is increasing crossover in the marketing techniques used for business-to-consumer (B2C) and business-to-business (B2B) communications. Cliff Holsenbeck, Sr. Director of Product Management, ���Ƕ���Ƶ, discusses the reasons behind this movement and look at some of the marketing techniques that are crossing over from B2C into the B2B space. The key requirement for any great marketer is to know their target audience; that is a given whether in B2B or B2C. There are many similarities…

The Signature-based Handling of Asserted information using toKENs (SHAKEN) framework is a foundational element to help minimize the illegal robocalls, scams, and Caller ID spoofing that over 90 percent of U.S. adults say are “annoying” and “disruptive.” SHAKEN gives service providers the tools needed to sign and verify calling party information, which can help trace these calls and stop them at their source. It also makes it possible for consumers to know—before answering—that the calls they…

The Open Networking Automation Platform (ONAP) issued Dublin, its fourth release, and provided new details about how more than 15 major carriers including AT&T, Verizon, Orange, China Mobile, Deutsche Telekom, Vodafone, and Swisscom are using the open source networking stack. “The key [with the Dublin release] is the commercialization and the fact that we continue to increase deployments with certain carriers and others are in [proof of concept],” said Catherine Lefevre, ONAP…

LF Networking's Open Networking Automation Platform (ONAP) announced the availability of its fourth software release, which is called Dublin. The Dublin release includes updates to existing blueprints, such as 5G, virtual customer premise equipment (vCPE) and voice over LTE (VoLTE), as well as a new broadband blueprint that is being led by Swisscom. The Linux Foundation's Arpit Joshipura, general manager of networking, orchestration, edge, and IoT, said since the Casablanca software…

���Ƕ���Ƶ's Principal Solutions Engineer Director,  John Haraburda discusses the full impact of fraud on telecom networks and how a proactive solution can help you identify and prevent traffic from leaving the network.  

The Federal Communications Commission recently adopted rules that allow phone companies to block robocalls by default. But that won't bring immediate relief to your robocall headaches. The FCC rules give companies more freedom to block calls but doesn’t force them to do so. And there are many phone companies that aren’t yet prepared to deploy an important tool to tackle robocalls effectively—a call-authentication technology called STIR/SHAKEN. Read more.

���Ƕ���Ƶ is pleased to be part of the industry-wide solution that will help mitigate illegal robocalls and give people confidence to actually answer a phone call again. Currently, 76% of calls are left unanswered when the call comes from an unidentified or unfamiliar number, which means that we are no longer answering many of the calls we want from schools, doctors, business associates and others because we fear that it’s a fake call. If they leave a message, we will return the call. This…