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Expanding the Role of Toll-Free Voice Lines While Ensuring Consumer Trust BRIDGEWATER, N.J. – More than 42 million toll-free voice numbers are in use today, many of which are associated with the world’s most well-known brands. Originally used for cost-effective inbound calls, businesses are now expanding the power of toll-free numbers to one of the most preferred and trusted customer engagement channels—text messaging. And, with voice and texting scams on the rise, using toll-free…

  Live Webinar Co-hosted by ���Ƕ���Ƶ and VanillaPlus Focuses on Establishing Consumer Trust with RCS for Business Messaging Experts to address the potential of next wave of messaging and importance of implementing user protection capabilities such as sender verification now What’s the News: Webinar to discuss the potential of Rich Communication Services (RCS) and the need to proactively secure Rich Business Messaging to prevent new forms of fraud and spam. Why it Matters:…

New market brief examines why international business calls to the U.S. may be inadvertently blocked and looks at how to address the potential issues What’s the News: Legitimate calls originating outside the U.S. may be wrongly blocked by initiatives aimed at tackling illegal robocalls, creating a damaging impact on businesses. Why it Matters: The new Signature-based Handling of Asserted information using toKENs (SHAKEN) is designed to address illegal robocalling and help rebuild…

  Un nuevo estudio de mercado examina por qué las llamadas comerciales internacionales hacia EE.UU. pueden ser inadvertidamente bloqueadas y analiza cómo responder a potenciales problemas.   Cuál es la noticia: Llamadas legítimas originadas desde fuera de EE.UU. se podrían estar bloqueando incorrectamente por las iniciativas que apuntan a manejar las llamadas automáticas ilegales, generando un impacto negativo para los negocios. Por qué es importante: El nuevo…

Removing the Risk That Could Impede Adoption of Rich Business Messaging Verification and Trust Required for Rising New Service to Reach its Full Potential What’s the News: The rise of Rich Business Messaging, driven by the increasing availability of handsets supporting GSMA Rich Communication Services, opens the door to new forms of fraud and spam, putting users at risk. Why it Matters: Rich Business Messaging is poised to be the next wave of messaging technology offering enhanced…

As Caller ID Spoofing and Illegal Robocalls Skyrocket, Regulators, Service Providers Can Restore Trust in Caller ID ���Ƕ���Ƶ TruReach Certify is foundation of first national deployment of industry-standard calling number verification service What’s the News: ���Ƕ���Ƶ TruReach Certify is the foundation that ensures only legitimate and trusted entities can participate in the STIR/SHAKEN Caller ID ecosystem.  It helps service providers authenticate caller IDs from law-abiding…

���Ƕ���Ƶ experts to speak at ITEXPO 2020 on how to reduce robocalls and mitigate the misappropriation of VoIP technology BRIDGEWATER, N.J. – February 6, 2020 – Shaping the future of trusted communications and a debate about upcoming technologies and trends await visitors at ITEXPO 2020, which takes place February 11-14 in Ft. Lauderdale, Florida. Experts from ���Ƕ���Ƶ will be taking the stage, focusing on strategies for the reduction of robo-driven spam calling and the best ways to…