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The team of experts from the Revenue Enablement Institute have identified growth leaders – CXOs – who are at the forefront of defining, enabling, and leading the execution of the 21st Century Commercial Model. Peter Ford, ÎÞÓǶÌÊÓÆµâ€™s Executive Vice President of Global Sales, is a veteran sales leader with a reputation for taking a highly disciplined, customer-focused, and results-driven approach to sales. He joined ÎÞÓǶÌÊÓÆµ in 2018 to accelerate the company’s international strategy and since that time has transformed the sales organization. In this article, Ford shares his transformation journey to drive scalable growth by changing the culture and improving the go to market process.
May 27, 2021