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In this recent Authority Magazine article, ���Ƕ���Ƶ’s Chief Product Officer Michael O’Brien discusses the next generation of communication technology and how ���Ƕ���Ƶ works to re-establish trust in communications platforms. He dives into what led ���Ƕ���Ƶ to build their innovative technologies and how they plan to impact the world of communication.

Today, roughly 20% of American adults are “smartphone-only” internet users, meaning they own a smartphone but don’t have home broadband service. In this RIS article, ���Ƕ���Ƶ’s Cliff Holsenbeck explores how retailers and other businesses use text message short codes as a powerful tool to engage customers. Short codes are ideal for engaging consumers who use a smartphone as their primary or only connection to the internet. Businesses that embrace short codes text messaging make it easy for consumers to act on a retailer’s advertising and marketing.

Consumers have become increasingly wary of robocalls and have stopped answering their phones for unknown numbers. Communication channels are constantly being infiltrated by scammers and people are losing trust in these channels. On this episode of Enterprise Talk podcast, ���Ƕ���Ƶ’s Jonathan Shulman discusses the importance of trust in communications and networks across the global service provider and telecommunications ecosystem and how RCS can improve customer engagement for contact centers.

With 96% of Americans owning mobile phones, HR recruiters are now leaning toward tools such as online chatbots and short code messaging. However, with so many cases of fraudsters and a surge in robocalling, people aren’t answer calls from numbers they don’t know. Communications channels like text messaging are considered safer, with 93% of consumers viewing text messaging as a trusted communication environment. In this article, ���Ƕ���Ƶ’s Cliff Holsenbeck explores how short codes offer the perfect opportunity for starting a trusted conversation between recruiters and candidates.

���Ƕ���Ƶ is a proud sponsor of CTIA Wireless Foundation’s Catalyst 2021, a competitive grants program accelerating social entrepreneurs using wireless to address pressing health and well-being issues. As the foundation’s signature initiative, Catalyst identifies and funds early stage organizations that take advantage of the speed, efficiency and versatility of wireless to improve the health and well-being of Americans.

In this recent Shogun article, ���Ƕ���Ƶ’s Cliff Holsenbeck discusses how SMS marketing can be valuable to ecommerce businesses. Text messaging via shortcodes can offer the perfect opportunity for ecommerce businesses to engage in two-way text conversations with their consumers. With over 275 million smartphone users in the U.S. alone, there is a wide pool of potential customers. Data also shows that at the beginning of 2020, SMS was already averaging 2,755% ROI for ecommerce marketers — not too far behind email’s ROI of 3,800%.

In this Vanilla Plus article, ���Ƕ���Ƶ’s chief product officer Michael O’Brien discusses how understanding the real perception of consumer trust in communications these days is hard to know exactly because so many factors play into it. Over 76% of consumers no longer answer calls from unfamiliar and unidentified numbers, letting them drop into voice mail instead. Some contact center operators say that outbound call answer rates are down 30%.