ÎÞÓǶÌÊÓƵ

Voice calls, text messages and chatbots have made business-to-consumer (B2C) engagement more accessible, robust and efficient. Now, the next generation of business messaging with exciting new features has arrived through Rich Communication Services (RCS). Rich Business Messaging (RBM), powered by RCS, has an opportunity to secure consumer trust right from the beginning by integrating verification capabilities into its bedrock. At MEF Connects: Rich Communications, The Future of…

An average of 60 billion illegal robocalls are made each year in the United States alone resulting in nearly $10 billion of financial impact. Additionally, of the 8.3 trillion text messages sent annually, 5% or 4.15 billion of those messages are smishing attempts. As illegal robocalls and spam continue to rise, consumers ignore calls and text messages from numbers they do not recognize. As a result, important communications remain unheard and unseen. Without a proper verification system,…

Throughout the global pandemic, business text messaging has become increasingly integral to contacting customers. Texting boasts a 98% open rate compared to 22% for email, which is not surprising, since texting is traditionally considered virtually spam free. So it might be surprising to learn that while 85% of customers would prefer to send text messages to get information about products and services, 61% of businesses are still not using SMS/MMS to communicate with customers. As…

ÎÞÓǶÌÊÓƵ attended International Telecoms Week to showcase its trusted communications platform, TruReach. Though ITW 2020 attracted telecommunications professionals working from home offices all around the world, the industry remained unified, establishing consensus on a variety of topics.   1) By #KeepingTheWorldConnected, the communications industry has been, and continues to be, responsible for sustaining the global economy during crises. By the nature of our industry,…

As COVID-19 cases continued to rise worldwide, technology followed suit with many industries, including healthcare, amplifying their usage. Frontline heroes turned to telehealth technology with increased frequency compared to years prior as more than 46% of patient services were offered virtually. Although treating patients remotely is not new, (the earliest record shows telehealth in use in the late 1950s and early 1960s) privacy and security regulations have evolved to help safeguard patients…

As technology evolves, so do the methods that cybercriminals utilize to commit identity theft and fraud. Last year alone, the Federal Trade Commission processed 1.4M fraud reports amounting to $1.48B in losses. Given that federal law states that financial institutions are held responsible for returning consumers’ money if their account was hacked, it is extremely critical to ensure financial institutions are utilizing an authorized source to provide data in order to assess risk properly while…